Waymo isn’t the only self-driving company with on-demand autonomous car service news today: Dutch startup Amber Mobility, which designed a new vehicle specifically for shared commuter use, is putting a firm timeline on its plans to add self-driving capabilities to its fleet.
Amber will provide self-driving vehicles for users with its business-to-business car sharing platform in Eindhoven in the Netherlands by midyear 2018, the company says, with a goal of expanding deployment rapidly from that to its other Dutch markets, including Helmond, and then to the rest of Europe after that.
Amber Mobility is a very young company, which revealed its Amber One car design last year and business model. The company is starting out with standard electric vehicles and testing among a small group of corporate clients, however, and the autonomous features will be rolled out first with that first beta pool.
The young company has some big competition, as mentioned – Waymo is piloting its own self-driving service in Phoenix, with applications open to all residents to sign up to ride as of this morning.
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