The market is attracting startups and traditional automotive suppliers alike.
It’s not only cars and trucks: Some companies are starting to focus on making motorcycles safer with automated-driving technology.
Exposed to the elements and operating on two wheels instead of four, motorcyclists are particularly defenseless in the event of a crash. According to the U.S. National Highway Traffic Safety Administration, motorcycle fatalities in 2016 happened 28 times more frequently per mile traveled than car fatalities.
Yet there’s been little innovation in the motorcycle safety industry until recently.
Earlier this year, major auto parts supplier Bosch announced it was working on driver-assistance systems for motorcycles, like adaptive cruise control, which accelerates and decelerates to avoid potential collisions.
Before that, a Canadian startup called Damon X Labs also launched with the intention of creating a similar system for motorcycles.
Now, Israel-based startup Ride Vision is also working on rider safety features for motorcycles and recently raised its first round of financing, $2.5 million, led by YL Ventures.
For now, Ride Vision is focused on creating an alert system that uses relatively inexpensive front- and rearview cameras to give a 360-degree view of the motorcycle’s immediate surroundings. The system uses lights attached to the motorcycle’s rearview mirrors to alert the motorcyclist when there is a chance of collision — whether there’s a car passing or if the rider is leaning too hard.
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